
Today marketing is much more than communication. With different stakeholders, channels and potential customers, having a sharp and clear market strategy is important. Marketing plays a fundamental role in shaping awareness and relevance around the brand.
AWARE’s identity, expanding reach and driving growth, are all touchpoints and key focuses for Marketing.
WHAT WE DELIVER

THE ESSENCE OF SOCIAL MEDIA
Social media opens up for international visibility and reach – and is, therefore, an important tool to reach even further, cater truthfully and engage entirely with our audience and markets.
Drawing from our BESTSELLER experience, we have gained insights into effective social media methods. By incorporating these learnings into our social media strategy, we are better organised to reach and connect with our audience on a deeper level.
Backed by data and with our DNA as a guiding principle, we ensure that the collections, we create, are specifically tailored to our markets.
MARKETING MATERIALS
The right product, for the right price, at the right time.
At AWARE, we understand the importance of comprehensive support for our B2B partners. That is why we offer a diverse range of marketing material solutions, tailored to meet your every need.
It's all about quality. It's all about precision. And it's all about timing. From hangers to logos and everything in between - our materials are designed to complement your business and our commitment to being reliable and present.




THE BENEFITS OF DIRECT


Open 24/7
Updated daily with the newest looks
Full overview of every collection
Personal login
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All available
styles
Invoices and statistics
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From vision and mission - to mindset. Our fashion is here to lead the industry in a more positive direction.


MORE
As part of BESTSELLER, we have the opportunity to provide you with a fast and simple B2B platform: MORE.
With MORE we make your day-to-day business easier and deliver a more convenient buying process. MORE is available for phone, tablet and web – ensuring you are fully updated, every day.
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Stay current on your B2B buying journey
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See all the new trends
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Access the most up-to-date news
*Address your sales representative for your login.

FASHION CLOUD
Welcome to your smart and easy-to-access platform, with marketing materials and product data – for you to download anytime, anywhere.
Fashion Cloud is a B2B all-in-one content-sharing platform that connects you with up-to-date resources and information, with just a few clicks. An effective and simplified way to work – all you need is a personal login to gain access to all BESTSELLER brands.
How to get access
Please visit Fashion Cloud and register on the front page. Within a few minutes, you will receive an e-mail with approved credentials to sign in.
How to navigate the site
You will find a thorough step-by-step guide on Fashion Cloud that takes you through all you need to know to get started.

IN DATA WE TRUST
Data and market knowledge are two crucial tools that help us push the limits of reach and expansion of the brand. We monitor the newest insights closely, and with data and newer possibilities, we gain a better understanding of our markets and true audiences.
Today, we generate and have access to more data than ever before. But the value of data can only be fully appreciated if we can decode and apply it - in the right way, and with the right strategy.
