AWARE SIGNATURE
Easy minimalistic aesthetics equally build for comfort and style.
Whatever we do, we do it well – taking pride in flattering fits, upgraded qualities and delicate design details.
This can be seen in our annual collections, where we deliver bespoke products within categories. Discover effortless styling across seasons with perfect items in upgraded qualities.
When we put a new style into the world, we want it to last for as long as possible – thus our clothes can be worn in many different ways, by many different women. We welcome you to create your personal look with us.
We follow these 3 design directions:
ESSENTIALS
ESSENTIALS cover everything from classic ready-to-wear pieces to basics.
The intention is to present a collection with stylish yet basic and reinvented classics.
CONTEMPORARY
CONTEMPORARY represents the current trends curated by the distinguished AWARE DNA.
The goal is to provide pieces that maximise your range, while also sending a signal of innovation and relevance. Contemporary signifies a forward-thinking and trend-aware approach, that potentially attracts new customers.
PROGRESSIVE
PROGRESSIVE delivers the new shapes and silhouettes and stand-out pieces that no one expected, creating a unique touch.
This represents a unique opportunity for brand differentiation. Bold, versatile and different -
a true expression of self-identity. That is AWARE PROGRESSIVE.
We make purposeful and well-considered fashion that transcends trends — and goes beyond seasons.
COLLECTION CALENDAR
